Innovative board: The joy of unpacking
They ruin your hands and anticipation – stubborn plastic packaging. But that must not be: for it is the frustfreie packaging that protects latitude e6400 battery nerves and the environment.
How often it is the little things in which one fails in everyday life. Fast ordered the new SD card was with much space for the digital camera, but when she arrived at home then, before the endless photo pleasure was still unpacking – and this is quickly becoming the personal Waterloo.
Equally stubborn, as the British infantry heckled At Napoleon’s troops to the winds BlisterverpackungKunststoffverpackungen that allows the customer to see the object. Before Papprückwand the product is presented and fixed by a plastic sleeve. Source wikipedia.de: at the little piece of technology and defended it against any Auspackversuch. Without violence there is no progress, the risk of injury is huge ..
The madness has method
"A blister should be not to open too easily lenovo t60 battery," says Christoph Waldau, division manager at Berndt & Partner Packaging Creality. The main argument for this was the theft security products designed for retail, the packaging technicians. It also could be easier to place in the business, as they could be hung on standard supports. However, in addition to their user-unfriendly, they also offer a further disadvantage – blister cause much waste.
Especially in the mail does not include arguments such as theft or safety presentation. After all, the customers can order directly here on the net and not get the opportunity to steal goods directly from the warehouse of the shipping giant. And because Amazon is a strong customer-oriented company believes and has seen the frustration on the recalcitrant blister packs, there is now the initiative "Frustfreie packaging."
Cardboard instead of plastic
Amazon waived its own products like Amazon Kindle or the basics on plastic packaging and puts it in easy-open cartons. In addition, the online mail order cooperates with manufacturers of electronic products: "These give us their products directly" in the frustfreien packaging, Kathrin Schmitz, PR manager at Amazon. Then come as little memory cards from Transcend and Hama in reusable Pappumschlägen to their buyers.
And they are convinced of the initiative, according to Schmitz, "In the U.S., the program runs one year longer than in Germany. Overall, we have received very positive feedback. Customers have even sent their own photo stories or videos, in which they compare frustfreie with the conventional packaging. "
This follows the company is now a widespread trend: "While there are always small industry differences, but simplicity is just one of the trends in packaging design," says packing expert Waldau, whose businesses include packaging concepts for Bayer and AVM created.
Good for image and environment
Waldau like our approach to this business model is functioning well. does "With the abandonment of plastic, which indeed is based on oil, an exhaustible resource, while Amazon still something for the environment and its good image," said Waldau. Even in total have less garbage.
Sustainability play in the packaging industry, an increasingly important role. Thus, the expert is dell e6500 battery certain that in a few years more and more plastics will be in demand, which are biodegradable. Until then, however, were made of cardboard packaging, the better alternative. Amazon USA customers can order already packed several plastics and frustfrei 100 products, in Germany there are now only 39, said Schmitz, "Our goal is to offer the entire product catalog Sun»
